Your website sucks..from A Photo Editor | Avisualsociety

Read the whole thing. I love it when I find someone who is on my side. Just love it. Rock on AVS person.

Your website sucks..from A Photo Editor | Avisualsociety:
"3. I hate, hate, hate sites that organise the work thusly - Portfolio 1, Portfolio 2, Portfolio 3…and so forth. That alone will give me pause in clicking on any of the links. If you’re a portrait photographer, give your stories names. If you’re in fashion, tell me what magazine. Just, make it more interesting and give a person a reason to click! When I don’t know the difference between portfolios 1 through 6 I am more liable to click off your site then click anything at all.

4. Fancy intros that take a minute to load. Bad idea.

5. Navigation that takes a minute to load. Ditto.

6. I always like information about the photographer. Have a biography of some sort. Tell us about yourself. But don’t tell us too much, like how you used to surf or grew up in 8 different countries and especially not something like “I grew up with a camera in my hand”. Then you’ll just seem like an asshole."

Read the whole thing. Print it out. Post it wherever you can see it every day.

UPDATE: Andrew Hetherington checks in:

"Its the simple stuff that is easy to forget when one gets caught up in the endless design possibilities. That's it isn't it we all like to think we are a bit different and special and that editors will get it and make an exception for us. Maybe they will, maybe they wont, but the message repeating its self is pretty clear, keep it simple, keep it quick, its probably going to be the first way anyone gets to see your work these days."