Robert Wright on Advertising and Photography

He has presented an interesting topic. Go over and add to the discussion if you are an advertising shooter or want to be. And take a look at Robert's images too. I think you will enjoy.

robertwrightphoto.com: "The impulse in advertising photography is always to limit, replace, or recreate reality in the belief that it is too messy, incomplete or lacking. However, reality is always unlimited, irreplaceable, and continually creative.

This is obvious when you see the rare example of advertising where they have transcended the medium and created art. Then everyone points to this and says, see, it can be good. But what has happened is the reverse, it is not advertising that has won, it is art. Ads that are so creative and interesting that they become something else were never ads in the first place. Usually the product is hardly seen, sometimes it is felt, but only in a way that points to life and to the product by secondary association. These things rarely get made because the process is designed to make this the last thing you would want."