Avisualsociety on the Pay to Play post at APE

A good little post about fashion photography and self promotion by shooting cheap editorial. If you are a fashion shooter, take a moment to read.

Pay to Play | Avisualsociety: "When Alexey Brodovitch was at Harper’s Bazaar, he was the one who discovered the likes of Penn, Hiro and Avedon, and helped push their careers to their legendary heights…nowadays names such as Fabien Baron and Dennis Freedman hold that power, but fashion editors have a tremendous amount of power now as well in helping make a photographer’s career.

No decent fashion photographer worth their salt would use sourcebooks…the only one they would use is Le Book (which of course mostly aimed at the fashion world). For them, fashion editorials are their effective advertising tools for themselves and their work."