Wednesday, March 05, 2008

Kevin Kelly: 1000 True Fans: Read This One

OK... hat tip to Seth, this is one of the most important post I have read in a long time. Relevant, real, powerful, clear and simply inspiring.
Kevin Kelly -- The Technium: "Assume conservatively that your True Fans will each spend one day's wages per year in support of what you do. That 'one-day-wage' is an average, because of course your truest fans will spend a lot more than that. Let's peg that per diem each True Fan spends at $100 per year. If you have 1,000 fans that sums up to $100,000 per year, which minus some modest expenses, is a living for most folks.

One thousand is a feasible number. You could count to 1,000. If you added one fan a day, it would take only three years. True Fanship is doable. Pleasing a True Fan is pleasurable, and invigorating. It rewards the artist to remain true, to focus on the unique aspects of their work, the qualities that True Fans appreciate.

The key challenge is that you have to maintain direct contact with your 1,000 True Fans. They are giving you their support directly. Maybe they come to your house concerts, or they are buying your DVDs from your website, or they order your prints from Pictopia. As much as possible you retain the full amount of their support. You also benefit from the direct feedback and love."
This well written long post is an eye opening piece from a very knowledgeable guy. Take a look at it.
I read it, printed it and added it to my special little binder of wisdom.

No comments: