A Thought on the Future of Photography: at APE

Something we agree on and have been acting on for a couple of years. Creating a place where a photographer is not an elitist, but a photographer who provides... well, photographs. He also references the 1000 Fans Post we linked to last week. Read the whole thing.

A Photo Editor - A Thought on the Future of Photography: "A Thought on the Future of Photography

Photographers need more fans.

Photographers spend waaay too much time and money trying to develop a very small and elite group of fans at the top. What needs to change is instead of thinking about having a couple of fans with deep pockets you need to start adding a large number with shallow pockets. These fans are actually just the same consumers you would potentially reach through traditional media except now they can find you without the help of magazines and newspapers. As these people abandon traditional media they’re looking for places to spend the time and money they used to spend at the top. Why not be there waiting?

If you somehow find marketing and selling yourself to average citizens somehow revolting, not to worry, there will always be a group of 500 successful elite photographers who dominate the top of this industry with a handful of deep pocketed fans (top Photo Directors, Art Buyers and Creatives) and if that’s your goal you can continue the long slow climb to the top, but for many people it’s just not possible to make that climb anymore or maybe the mystique of it all has suddenly evaporated"