Seth's Blog: Normal versus Super

Interesting point. Sometimes wonderfully talented people get overlooked because the packaging is not the best, or they don't have a hot studio, or they are new without a deep history. Or sometimes because they have never been allowed to shine... there are lots of reasons. I wonder how far we could go if we looked for the normal shooters / designers who could do a fantastic job without the baggage that goes with the hyped up superstars... ya know.

Seth's Blog: George Clooney is not normal: "Jennifer and George may be extraordinarily good looking movie stars, but you don't get to work with them. By buying into a standard of expectation for what's normal (or great or very good or trustworthy) we shortchange ourselves every single day.

Organizations (bosses and teachers and colleagues and buyers and sellers) that manage to get past the George expectation have a spectacular advantage. They're willing to take great ideas and great attitude and great effort wherever they can find it, regardless of what it looks like."