The Cloud is Falling: Good Advice from a guy in the trenches

It's long. It's good. Read it all.

The Cloud is Falling: "If you harness the power of the web you've cut out the single biggest expense and are far, far ahead of these media giants. The World Wide Web is your oyster. Some of you may find the next 'mySpace' idea and become billionaires, other will think long and hard on how they can help their newsrooms lead the way with new ideas and innovation during the tough economic times ahead - your youth may be a liability in the newsroom due to your lack of experience - but it is also the secret to you potentially becoming one of their most productive and influential members because of how much more in touch you are with the latest trends.

The challenge is to find a way to continue to produce quality original content, and to connect with your audience - not to hold on to the old, traditional way of doing things. So while the cloud may be falling - there's plenty of blue sky above - and the possibilities are endless. Good luck."