Character: It's still important you know

This wonderful little read caught my attention because it is about the good things we do as creative people. So much focus on the negative makes us forget the incredible things we are doing right. Read the whole thing. Really read it.

Players of Character: "Why do I bring all this up? Because it occurs to me that more and more, ours is becoming a business obsessed with skill sets. 'Does he know Flash?' 'Is she versed in new media?' 'Can they build a site map?' No doubt, these are important questions to ask, but so are some others. Like, 'Will he treat my agency as if it's his agency?' 'Will she put the client's best interest above her own?' 'Will the rest of us be better for having spent 10 hours a day with them?' What I'm getting at is that in our quest to find the most qualified applicants, I'm worried that all too often we overlook the best person for the job -- the people like Noah and Ana"