Glam Teams With GumGum To Serve Free, Legal Images

Well, GumGum finally gets with the system and develops a new way to deliver images to make both the advertiser and the content provider happy. This technology will be available for smaller websites soon where a single photographer can start to make money - albeit in small increments - off of serving images as content for third party sites.

I wonder how Flickr and those will handle that. Why would I post it there for viewing for free if I could license imagery with a few local websites and make money? And with the licensing deal delivering the money from advertisers instead of the small sites... it could be a substantial win-win for all.

Glam Teams With GumGum To Serve Free, Legal Images: "The deal comes two months after GumGum annouced a major shift in the technology used to power its platform. In the past, the site would issue photographs as Flash objects, which made them easy to track and monetize with ads. But Flash-based images are slow and clunky compared to a normal image file, which made the system unappealing to publishers.

In July GumGum dropped the Flash technology in favor of a system that uses standard image formats. Now, publishers are free to crop and modify their images (which they couldn’t do with the Flash version). GumGum uses a combination of photo metadata and image recognition to identify the licensed photos, and overlays ads accordingly. If a publisher doesn’t want ads to appear on their images, they can pay a modest fee tied to the number of times an image is viewed, rather than the one-time bulk fee typically associated with image licensing."