Seth's Blog: Look for the guy with a hammer

As a photographer, you should want to be the 'guy with the hammer.' Ya know? Being just a guy who can do something is fine, but a guy (or gal) who can do something extremely well... that's differentiation. Be good at what you do, but maybe look for something you do even better than most.

Seth's Blog: Look for the guy with a hammer: "The old adage is that for someone with a hammer, everything looks like a nail.

It's a warning that people who are only good at one thing often believe that the one thing is the answer to every problem. And it's a good warning.

But what if you've decided that in fact, a hammer is exactly the tool that will solve your problem? My advice: hire a guy who only uses a hammer. Odds are, he's pretty good at it."