So Do You REALLY Need that Annual Ad?

This is a nice little kick in the traditional marketings ass. I have been saying this for years. Traditional marketing is NOT for everyone. (Not sure it works for lots of different areas, but there are some places that will hold on and do well. For now.) Denny's spending three million dollars on a SuperBowl Ad is non-sensical to me.

How about a photographer who is experiencing some downturn in business. Does an annual placement of $16K for a couple of pages - and it won't come out for several months - really gonna do anything for his business? Really?

I think there are so many other things that could be done as photographers that spending that kind of money on annual placement is stupid. Now, there are some super-shooters who can consider it a price of doing business at that level, but if you are a struggling product shooter in a medium sized town... it's nuts.

Take some time and think about things you could do that would make more sense with your time and effort to get local work and local buzz.

Andy Sernovitz's Damn, I Wish I'd Thought of That!: A Super Bowl ad is not what you need: "Denny’s traffic is down 8.8% for the quarter. So they're going to buy a SuperBowl ad.

This isn't going to work.

Everyone knows Denny’s. They have 90% top-of-mind brand awareness. There is nothing you can say in 30 seconds that will make a single person decide to jump up and run to a Denny’s."