Last night some folks were asking me what I think of social media and new media directions. I told them that I think if you aren't embracing at least some of it, your business will ultimately wither and die. Harsh? Yeah, so sue me... they asked and I told them. Get to know this stuff... and ADD it to what you already know about marketing. Then today I see this article... take a moment and have a read.
Traditional marketing meets SEO science - Search and Internet Marketing rants, news and views - the Fire Horse Trail: "Traditional Marketers have a NIGHTMARE measuring ROI
Previous generations of marketers were limited regarding the availability of information at their disposal, trying to justify advertising budgets when measuring the return on that nightmare investment was not my favoured task!
The adage: 'You’ve got to spend money to make money' - Could have been more honest in saying: 'You’ve got to risk losing money to possibly make money'. -- Now that we have a chance to operate as marketers online, with all the tools and information at our disposal, should we not take advantage of this?"
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