Hmmmm... Just, hmmm.
Corbis to Abandon SnapVillage, Change Microstock Strategy
Corbis says it will scrap its two-year-old SnapVillage microstock site by the end of the year and start fresh with a new microstock service under its Veer brand.
Veer, a higher-end, designer-focused brand that Corbis acquired in 2007, will soon introduce a new service that licenses royalty-free photos for between $1 and $20.
The shift in strategy reflects Corbis’s failure to gain a foothold in microstock, which is one of the only segments of stock licensing that shows signs of growth.
Corbis says its new microstock service, Veer Marketplace, will be launched in two phases. By the end of February, Corbis expects to offer a sampling of microstock images through Veer. By spring or summer, the second phase will include a full microstock site with images, type, and illustrations available a la carte or by subscription. Details about the service appear in a Frequently Asked Questions file posted February 5 on the SnapVillage blog.
Veer is based in Calgary, Alberta, which is also the home of leading microstock site iStockphoto, which is owned by Corbis rival Getty Images.
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