Now this is marketing. With a capital M. Whether or not anyone buys the $75K packages may be moot. The buzz that will be created by offering it will be amazing. Look... I'm talking about it and I don't think I have ever heard anything by "Nine Inch Nails". Ever.
Former NiN Drummer Takes Album Promotion A Step Further:One of my favorites... you get his car.
"You know how Nine Inch Nails tie the digital goods (which can be duplicated ad infinitum) to scarce goods (merch, collector’s items, signed items, etc) to engage their audience and give them a chance to choose how much they’re willing to spend and what exactly they’re getting for their money?
Well, their former drummer Josh Freese has a new album, and he has decided to take the concept a couple of steps further. I’m not sure whether he’s joking or is this for real, but what he’s offering to his fans is definitely funny as hell. Here goes (courtesy of soundcheck.freedomblogging.com):"
$10,000 (limited edition of 1)
* Signed CD/DVD and digital download
* T-shirt
* Signed DW snare drum from A Perfect Circle’s 2003 tour
* Josh gives you a private drum lesson OR his and hers foot/back massage (couples welcome, discreet parking)
* Twiggy from Marilyn Manson’s band and Josh take you and a guest to Roscoe’s Chicken ‘n’ Waffles in Long Beach for dinner
* Josh takes you and a guest to Club 33 (the super-duper exclusive and private restaurant at Disneyland located above Pirates of the Caribbean) and then hit a couple rides afterward (preferably the Tiki Room, the Haunted Mansion and Tower of Terror)
* At the end of the day at Disneyland, drive away in Josh’s Volvo station wagon. It’s all yours … take it. Just drop him off on your way home, though, please.
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