Pixellated pragmatism - the johnson banks thought for the week

This well written article mirrors my own thoughts for the last couple of years. I have been somewhat of a minimalist in my design work for several years now. Web design at least.

Realizing a site that performed is so much more important these days than making a site that has wiz-bang, I occasionally bang heads with people for who style trumps substance.

And there is a lot of that going around these days.

This article pretty much sums up the trend for making sites WORK for a client... and the visitors to the site. Read it all.

Pixellated pragmatism - the johnson banks thought for the week: "I can’t really put my finger on when exactly. But at some point in the last 2 or 3 years, the web stopped being new and just started being, well, there. We all worked out what it did, took it into our lives and absorbed it into the everyday to, fro, hubble and bubble of the 21st century.

So now it’s become less important for a website to say HEY YOU LOOK AT ME, and much more important to say ‘what can I help you find?’ We use the web to find or read stuff, quickly. It hasn’t stopped us going to movies, watching TV, or reading books. It’s just added to these things. My tweenage son downloads movies of his guitar playing onto Facebook. My other half plays Tetris on her iPhone whilst we catch two month-old dramas recorded on a TVR, fast forwarding through old Xmas ads. Am I surprised? Not really."