What now? | Avisualsociety

This blog is by a rep in NYC. A real rep, not a wannabe. Real deal.

He has a great blog, but as you can imagine, things are a little rock and roll right now. He took the time to write this great article for photographers, reps and interested parties. I am proud to link it here. It is well written, heartfelt and although he is wrong about the middle class and Bush, I still love the guy. Read it all.

What now? | Avisualsociety:
"Obviously everyone is adapting to lower budgets - for production, for fees, for marketing (PDN did a great piece on how photographers can stretch their personal promotion budgets) and whatever else they have to do to survive. As someone who works on the representation side of the business I wanted to write my first substantial post of the year with a less than Harvard Business School approved survey of our business.

Below are my (completely unscientific, and probably not particularly profound) observations of what rep agencies are doing to survive beyond simply trying to adapt to lower budgets.

1) A lot of photography agencies will re-organise their rosters.

By this I mean that a lot of agencies will take a long hard look at the talent they represent and end their relationships with the artists who aren’t doing as well financially, or are frankly of questionable temperament and are no longer worth dealing with. The smaller boutique agencies who represent fewer artists may be more averse to doing this. Representing talent involves many costs (there’s more to just putting a name on a website) and many agents will be making business decisions to part ways with talent."