Ya Think?

MediaPost Publications Industry Execs Find Opportunities In 'Deep, Dark Period' 02/06/2009:

"'I think this could be the real inflection point when digital really starts to take hold,' said Tim Hanlon, EVP and Managing Director, Publicis' new media unit VivaKi Ventures. 'This is the perfect time' to push the digital envelope 'because the risk is so low.'

For his part, David Honig, co-founder of social-centric ad platform Media6Degrees, said he couldn't be happier with the present state of affairs. 'This is the greatest time to be in business,' he said, alluding to the opportunities created by a shifting industry.

Notably, rather than saving money with third-party ad networks, VivaKi's Hanlon predicted that agencies and marketers will increasingly elect to cut out such middlemen. 'It's incumbent upon agencies and marketers to take the control,' Hanlon said."