4 Ways Companies Use Twitter for Business - ReadWriteWeb

Read the whole thing and make notes. I think Twitter other similar one-one-many micro blogging tools are going to be more and more popular. We are using it at tow

4 Ways Companies Use Twitter for Business - ReadWriteWeb:
"Gartner released a report today that highlights the different ways that companies are adopting Twitter for business use. Although Twitter was originally intended for communication among individuals, a number of organizations have begun to actively participate on the platform. However, not all companies are using Twitter in the same way. Some are tweeting, some are just listening, and some really savvy companies are doing both.

Before any company employees start tweeting, it would be a good idea to remind them that the same rules that apply to other web participation (like blogging, for example) also apply to Twitter. 'As Twitter is a public forum, employees should understand the limits of what is acceptable and desirable,' says Jeffrey Mann, research vice president at Gartner. 'If organizations have not defined a public Web participation policy, they should do so as quickly as possible.'

Based on Garnter's research, they have narrowed down the four different ways that companies are using Twitter today: direct, indirect, internal, and signaling. Here's what those mean:
Direct

Some companies are using Twitter as a marketing or public relations channel, much like an extension to their corporate blogs. They will post about corporate accomplishments and distribute links that take people back to corporate web pages"

There's more. Read it all.