8 Tips for Choosing an SEO Professional | Practical eCommerce:
"The checklist below will help you choose the right specialist for your search engine marketing campaigns.
1. Stay away from agencies/companies that guarantee top rankings.
If you’ve been in the business long enough, you know that there are few guarantees with search engine marketing. No company can guarantee top natural rankings on Google, Yahoo!, MSN or any other search engine.
Agencies/consultants can, in fact, guarantee that you’ll be able to generate traffic via paid alternatives such as pay-per-click or paid inclusion but never via search engine optimization."
Wednesday, April 22, 2009
Good advice and never a better time than right now. Read all 8 for a good review.