retinart - Good Designers Ask "Why?":Play it out... it is a great read.
"The good designer will always ask Why?
The good designer might end up with the same result as the bad designer, at the behest of the client, but they questioned it.
If the bad decisions were able to be justified by the client, if their reasoning and logic could stand up to your simple question, then maybe it isn't completely a bad idea? After all, it's their message you're voicing.
Because chances are they'll probably give you an answer you can live with – an answer in which their real needs are hidden. Let's play this out——"
Monday, April 20, 2009
Why is always a good question.