Thursday, April 30, 2009

whats the jackanory ? - another fine hetherington™ product quality guaranteed

Hey... you gotta see this incredible post and interview with Dan Baker who shot the incredible images for Fortune magazine. It is incredible.
whats the jackanory ? - another fine hetherington™ product quality guaranteed:
"chairman of the boards: ben baker

I was leafing through the new edition of Fortune magazine the other day, the annual Fortune 500 issue to be specific. Amongst all the facts, figures, graphs and charts I was excited to see a massive photo spread with the directors of some of America’s largest companies from my old mucker Ben Baker.

Holy shit this is a major feature (not that Ben isn’t a regular major feature playa). Not just in terms of subject but concept and logistics. Running the math quick this looks like a six figure + production for 12 yes 12 pages. Man the excess baggage bill alone looks like it is the equivalent of the GDP of a well to do First World Nation. !!!!! Great to see that people are still spending the big dollar on producing original content."

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