Thursday, April 16, 2009

Why You’re NOT Making Photo Sales

Hmmmm.... Posted without comment.
Why You’re NOT Making Photo Sales:
"For too many photographers, marketing means keywording, tagging and hoping.

But there are a number of small, simple things that any photographer can do and which can have a dramatic effect on the chances of making a sale.

Networking on Flickr, for example – joining groups and talking to other photographers – can be both fun and educational, and raise your profile high enough to be spotted by a buyer. It was her popularity, after all, that attracted a Toyota executive to Rebekka Gudsleifdottir.

An act as simple as sending an email to a photo editor can be enough to persuade them to look at your images and — if they’re good enough — license some.

And even search engine optimization doesn’t have to be too big a drag, especially if you’re prepared to pay someone to do it for you.

Marketing might not be the reason you picked up a camera, but it is something you have to do if you want to make sales."

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