Getting a return on investment from social media | SouthCoastToday.com

Getting a return on investment from social media | SouthCoastToday.com: "Hubspot vice president of inbound marketing Mike Volpe said companies should be thinking more like publishers than salesmen. Each part of a business' Internet presence becomes one piece of its content, he said, rattling off a list that includes blogs, video and sites such as Facebook, LinkedIn and Twitter.

'Promoting this content in social media helps attract more people to it, which in turn makes it more likely you will get links. Links are what power SEO, (search engine optimization), so more links will attract more people to your content, which can contribute more followers and friends in social media,' he said in a blog posting that followed the panel discussion."