Polaroid Lovers Try to Revive Its Instant Film - NYTimes.com

Interesting. Very interesting.

Polaroid Lovers Try to Revive Its Instant Film - NYTimes.com:
"The digital storm, Mr. Kaps says, has left analog opportunity in its wake. “If everyone runs in one direction, it creates a niche market in the other,” he said.

Marta Bukowska, a partner in Basic Model Management in New York, said that digital cameras had entirely displaced Polaroid for the workaday tasks of scouting talent, pitching clients, and beginning a photo shoot. About 18 months ago, the agency stopped using Polaroids regularly because digital is much less expensive, but still gets requests to capture that “high-quality, old-fashioned look” with a genuine instant photo.

“It used to be something you use for a lighting test,” Ms. Bukowska said. “Now it is the art itself.”"