PDNPulse: Forecast: Magazine Industry to Recover By 2013

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PDNPulse: Forecast: Magazine Industry to Recover By 2013:
"Between 2008 and 2010, print advertising will plummet 22.8 percent to $9.8 billion before rising 14.3 percent to $11.2 billion by 2013, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2009-2013.

The weakened economy also will continue to take its toll on circulation as consumers forego magazines and more titles shut down. The forecast calls for circulation spending to decline a sharp 8.3 percent in 2009 as shoppers buy fewer copies at the newsstand and cut back on subscriptions to save money.

By 2013, the improved economy will boost newsstand and subscription sales. But for the five-year period, circulation spending will decline to $8.4 billion in 2013 from $9.7 billion in 2008, a 2.8 percent decrease compounded annually, per the forecast."