Wrighting:
"So apart from the efficiency aspect of being able to deliver 200 (? I have no idea the size of this cattle call) culled photographers to 50 editors for example-because, we really are doing them a favour-the magazines, getting their editors all on site on two days for a blitzkreig portfolio review-they are going to come away with something don’t forget-I just don’t get it. Yes, it is highly efficient to be able to see 14 editors in two days, literally, something that would take weeks or months to do conventionally-now. But do you really have a portfolio that is suitable for Business Week, ESPN, Field and Stream, Popular Mechanics, NYTimes Style, Lucky, Prevention and Redbook? Does it make any sense? So right there, out of 32 publications represented, just how many are you really suited for? And if you respond, ‘all of them’, then I think your portfolio needs some cutting…"
Wednesday, June 24, 2009
Wrighting; On being a cash cow to everyone else...
Read this. Now. All of it.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment