Innovation in Print: The Answer to Print Suicide… Create a Necessary and Sufficient Print Product « Mr. Magazine

Well... there is that.

Innovation in Print: The Answer to Print Suicide… Create a Necessary and Sufficient Print Product « Mr. Magazine: "So before you blame the internet, or advertisers or anyone else but yourself for the demise of your newspaper or any other print product, examine yourself first and see if that printed product you are creating is necessary and sufficient, or it is just a vehicle that is used to transport to the world wide web. It is time for us to wake up and take a good critical look at our printed products and stop the mass suicide. Take a look at your printed product and tell why are you relevant, why are you needed, and are you sufficient? The problem is not with the printed messenger, the problem, the whole problem, is with the message."