Is Seth Talking about Commercial Photography too?

Of course. Just think about it. Read the whole thing, but the money is here.

Seth's Blog: The confusion:

"Products are remarkably similar, yet we use their marketing stories as an extension of our self-image and self-esteem. Should a new phone really make you that happy?

Colleagues are almost always trying to work with us, yet it's easy to blame them when anxiety about other events triggers time-honored patterns in our behavior.

Hang out at the mall two weeks before the prom. Can those items on the rack really pacify the raging anxieties of the teenagers waiting to buy them (or is the social triggers that do it)? Watch McKinsey doing a multimillion dollar consulting gig for a Fortune 500 company. Are they really telling the board something that couldn't have been discovered by a few talented folks in the finance department? Or are they paying for peace of mind?"

Does a high-priced shooter extend the self-esteem of the editor or AD? Are there social triggers that are in place when a photographer's brand and portfolio sync with the needs of the buyer? Does it matter at all, for commercial photographers, to be different and unique so to present a more qualifying shooter?

I think it does,