Tests Indicate Ogilvy’s Old-School Layout Still a Winner | FutureNow's GrokDotCom / Marketing Optimization Blog:
"Human nature hasn’t changed and neither have the priorities required for successfully conveying your message.
Ogilvy on Advertising-1Contrary to common opinion, David Ogilvy didn’t have a preference for long copy.
What he had was an overwhelming bias towards anything that had been proven to work (which included long copy). Ogilvy’s real, professed preferences were for consumer testing, research-driven techniques, and performance-based advertising in the truest sense of the term."
Tuesday, July 28, 2009
Tests Indicate Ogilvy’s Old-School Layout Still a Winner | FutureNow's GrokDotCom / Marketing Optimization Blog
YESSSSS! For the Win! This is my way of doing ads. I have always done it. It is REAL, and it works.
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