Why Email Marketing is Dead (And How to Bring it Back to Life) | Copyblogger

Yeah... and read the whole thing folks.

Why Email Marketing is Dead (And How to Bring it Back to Life) | Copyblogger:

"Most bulk email is selfish

Most marketing is self-centered, bragging about how terrific the business is instead of focusing obsessively on what the customer feels, wants, and needs.

My email content (like my blog content, my Twitter content, and any white papers, special reports, or autoresponders I create) is all about the reader. I give lots of advice, links (and not only to my own stuff), and useful information. Once I sent my readers a recipe for chocolate cream pie.

Do I promote? Absolutely. And when I do, it’s effective. But promotion is about 5% of what I do. The other 95% of the time, I’m giving value and solid information."