Tuesday, August 25, 2009

Eight Lessons My College Photography Instructor Never Taught Me | Black Star Rising

There's a bunch of them.
Eight Lessons My College Photography Instructor Never Taught Me | Black Star Rising:

"6. Your work will not sell itself.

Most college kids don’t realize that art schools gain standing largely by virtue of their ability to market themselves. If an alumnus ends up becoming famous, a school will latch on to them even if they only attended for a semester.

The irony is that while a school’s “rep” is a product of marketing, few art schools incorporate any marketing or other business courses in their curriculum. That’s ridiculous — because in today’s market, learning how to sell your work is as important as learning how to create it."

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