Has Monocle brought a corrective lens to the business of magazines? - Press, Media - The Independent

Such good news.

Has Monocle brought a corrective lens to the business of magazines? - Press, Media - The Independent:

"There are those who like to scoff at Brûlé. His globe-trotting lifestyle and fascination with airline uniforms and airport architecture (which he details in his Fast Lane column for the Financial Times) is lampooned in a blog: Being Tyler Brûlé (“writing inspired by the fabulous lifestyle of Tyler Brûlé”). When he founded Monocle, one American website sneered at his aim of selling 200,000 copies within six months (“Ah, little Tyler”) and suggested he was headed for the rocks.

But it has not turned out that way, and maybe other, bigger, media companies could learn something from the Brûlé approach. Monocle, not yet three years old, is a beautifully produced briefing on international affairs, business, culture and design, retailing at a premium price of £5. It is selling 150,000 at news stands. Subscribers pay £75 per annum, which at 10 issues a year represents a 50 per cent increase in cover price but includes a digital version of the magazine and unlimited access via the website to the full Monocle archive, which sits behind a pay curtain. Across 85 countries there are 12,000 subscribers (double last year’s figure) and Brûlé says they’re all at ful"