The home page for Apricot Lane Boutique - City North, Phoenix, had become a mish-mash of things. Trying to be all things on the home page is not necessarily a good thing... at all. It can lead to clutter and an overall lack of visitor attention.
I took three levels of information, videos and images that had been added to the page to promote different aspects of the store, and moved them off the page. The home page was a mess, and my goal was to clean it up and make it leaner and more focused. The simple, open design, lets the imagery and text be easily viewed. Navigation to other pages is up 40%. Moving much of the home page content off to other pages, I made sure they were SEO'd to provide good landing page prospects. I cleaned up the home page design by removing a tall image to the left, adding the horizontal slide show on the right and keeping the text-copy simple and easy to read. Simple descriptions lead to easy navigation. The home page features CMS for certain areas allowing the boutique to keep the page fresh and the RSS blog/twitter deliver news and info in real time. This page is working much better now. Easier to navigate, and much easier for them to manage.The additional landing pages within should start to be indexed within the next few days. Don Giannatti: Designer / Photographer / Writer
www.dongiannatti.com / www.lighting-essentials.com / www.learntolight.com / 602 434 1765
www.dongiannatti.com / www.lighting-essentials.com / www.learntolight.com / 602 434 1765
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