The New Music Business Model: Imogen Heap « Deep Dive Marketing

Smart young lady, this Imogen. Wonderfully astute to the new marketing situations.

The New Music Business Model: Imogen Heap « Deep Dive Marketing:

"It’s been a while since someone in the music business impressed me. Finally, somebody has impressed me so much that it inspired me to launch my long-overdue company website and marketing blog. This is the story of how one woman and 700,000 (and climbing) followers on Twitter are creating the new music business model.

During the past ten years we’ve seen dramatic shifts in the music business. Since the launch of Napster and other peer to peer sharing sites there’s a growing sense among consumers that music – at least the songs – should be free. We’ve seen record label executives struggle with the changing environment, we’ve seen some independent artists thrive, and we’ve seen some major-label artists go independent and take advantage of this turn. Is it that we must give the songs away for free? Or is there some other asset of perceived greater value that we can offer fans, and still successfully sell music?"