Photograph © Mark Zibert
Heather has a nice, concise little essay on Success as a Photographer here. Send it to your clients. If you fit the bill as she describes it. Read the whole thing.
Ask an Art Buyer: The Essence of Successful Commercial Photography — HeatherMortonArt buyer:
"Commercial photography both draws from and influences high art as well as pop culture. Its’ practitioners need to be technicians and visionaries.
The third element in the collaboration (after the Photographer and the Brand), the Consumer, is the most elusive. Certainly from the agencies’ perspective, truly resonating with your key demographic is the most important and sometimes the most difficult job of an ad. If partnered with the right photographer, the ad can reach through the clutter, grab our attention, persuade us to feel a certain way and to act on that thought. A photograph can help us believe in a brand because of what it evokes in us. This resonance is what art has always strived to achieve."
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