10 Reasons why brands fail on Twitter / Social Media - Daily SEO blog

So true true true. If you are trying to make sense of this social media thing, read and understand this post. You cannot think of Twitter or Facebook as another ad channel... it is a discussion - about things that are relative and possibly fringe of your product/service. Discuss the world of your product, NOT just your product.

10 Reasons why brands fail on Twitter / Social Media - Daily SEO blog:

"2. When they talk only about the product.

Some brands hop on to Twitter hoping that they can shout about their products, and get people interested. That’s fine as long as you are an established brand like Coke or Obama. People will keep waiting for your updates, and they are okay if you only talk about yourself. But if you’re a brand that’s struggling to get attention, you got to mix it up until you reach an authority."