Adobe Design Center - Columns and articles from experts on web design and motion graphics

Adobe Design Center - Columns and articles from experts on web design and motion graphics:

"For some clients and too many young designers, multimedia Flash projects have become synonymous with web design. If it doesn't sing and dance, it must not be good — and it certainly isn't cool. Great work is being created in Flash (SWF), and it's receiving overdue recognition in award shows — particularly in traditional, high-profile award shows, where 'the digital stuff' precedes the multimillion-dollar TV commercials. Judges expect TV commercials to have a brilliant concept and higher production values than most commercial films. Naturally, they expect web sites to blow them away, too.

Boundary-busting, stylistically baroque experiments built with the latest technology will continue to win awards as long as judges continue to view them in the latest browsers on wide-screen G5s and Pentiums with T1 connections. And, it goes without saying, they will win these awards only if they are prize-worthy in their graphic design and programming. We're not talking about bad design, here. We're talking about design at the highest levels — but design of a certain type only."