Social Media Alone Won't Change a Consumer's Mind

I just finished doing an interview with someone who wanted to know what I think of Social Media and how I became famous using it. Famous?

Me?

Hardly. While I may be known to a few thousand twitterers or the thousands who visit my blog, the reality is that I am a blip on a blip of fame.

Social Media is a cool tool. It is NOT the only tool. It is not the MAIN tool, but a nice ancillary tool to help one stay connected and support the main channels of marketing.

Social Media Alone Won't Change a Consumer's Mind - Advertising Age - News:

"That's right. The problem isn't the product, it's the consumers. The truth is that other than the executives of the BCS, the sponsors who have money tied into the current bowl system and the coaches who are at the top of the BCS standings when interviewed, it's hard to find any actual fans who support the system as it now stands.

One of the overriding themes of the last decade has been consumer control. That's led some major marketers to recently seek more input from consumers, some even going so far as to crowdsource everything from ads to design. The results have been mixed. And the BCS could have a point in saying a playoff system may be controversial. But the fact of the matter is, real fans of college football want change, and the powers that be have never provided a believable rationale for why it can't be done -- especially considering every other major NCAA sporting league has a playoff system."