Second, brand marketing still matters—a lot. Why do teenagers prefer the iPod over countless, far cheaper imitators? Well, it’s a great product. But the terrific advertisements—on television, on billboards, and in magazines—surely have something to do with it, too. When I saw the new iPod Touch ads recently, I wanted to just reach out and grab one. And I don’t even play video games.
People don’t buy an iPod because a Google AdWords link was hawking a good deal. They buy one because their teenager wants to be cool, like the dancing figures in those ads. The lesson here is not from the Internet era, but from the Mad Men era.
via thebigmoney.com
Very interesting.
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