The third step is to hire a designer, if your budget allows, or perhaps to work with a designer for a trade of services — for example, graphic design work in return for photographic services or a print or two. The designer’s job is to take your brief and translate it into a visual identity.
Logo, color palette, and typography are all integral elements of any brand identity. You might take an approach for your logo that is type-based, such as IBM’s, or a more graphical approach such as that used by Apple.
Very important information for photographers. Don't try to do this on your own... collaborate with a designer. Of course you have some excellent visual ideas, now work it out with someone who understands how to put those visual ideas on to paper and screen.
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