Thursday, January 21, 2010

Don’t Be Scared of the F-Word When Exploring New Business Models | Black Star Rising

Don’t Be Scared of the F-Word When Exploring New Business Models | Black Star Rising:

"Far from reveling in the dubious joy of the gutter credit, shouldn’t we be negotiating hyperlinks back to our site, via both our image and our credit? By doing so, we’ve targeted the people most interested in both the subject and/or our product — and we’ve brought them home to buy some more.

How much do you pay in marketing and promotion? Do you really hit the people most interested in your work and/or your subject?

When I agreed to write this blog post and asked Black Star to please link to me here, I drew people to my work that were specifically interested in what I do. That discerning traffic cost me two hours of writing.

Net effect? Who knows? Had you heard of me yesterday?"

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