Creatives & The Hope Economy: What Do We Do Now? | Permission To Suck

This is such a thought provoking article... well done, Bruce.

Creatives & The Hope Economy: What Do We Do Now? | Permission To Suck:

"The market is most robust for what’s good enough and good enough is less than it was. Once there were professional type houses but now desktop publishing – good enough. Once there were staffed million dollar music production studios, now we have a garage and Pro-tools on a PC – good enough. Once there were journalists, now there are bloggers – good enough. No time or money for more than good enough unlike there once was.

Spend 10,000 hours on proficiency and the world will have moved on to something else. Don’t look now but your expertise is obsolete. One might be better off learning a little about a lot, settling for good enough and cashing the check: the DIY culture."