— HeatherMortonArt buyer

Yes, exactly right:

At HeatherMortonArt buyer:

"I think it really depends on the client and the application. With the new gadgets like the ipad available both editorial and advertising are potentially fully interactive, making articles and campaigns multi-faceted. This pushes the client to exercise the extents of the available technology, which in turn puts the demand on to the photographer."

-- Hamish Hamilton in response to a question on whether video will be a part of the photographers arsenal soon. Read the whole interview.