Thursday, June 24, 2010

Burns Auto Parts Super Premium blog » Blog Archive » The Fallacy of Free

Your IP, your images, are not fluff to your business model. Your IP is your core product, and you cannot give it away.

The correct analogy for photographers who wish to use a “free” model thus is not “give away some photo (licenses) to get more photo work” but rather would be “give away t-shirts (or music or a book or a toaster or internet advertising space, even) to get more photo work.”

This is a very important, and possibly dangerous time for photographers. Many things may be decided in the next coming years... not the least of which is how important the images you create are.

There are forces at work that are trying to create an atmosphere in which just the 'thrill' of seeing your work in print should be enough compensation for being a professional photographer. They say the 'market' demands it...

Well, if one side of the transaction is not receiving enough compensation to stay current with gear and business and all that goes into having a career, then it really isn't a 'market' at all.

Leslie Burns has been fighting the good fight... let her know you appreciate the hard work she is putting in.

Posted via email from Going Pro NOW Seminars

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