As a photographer and UX designer, I pay particular attention to the effectiveness of photography when I’m testing with users. Regardless of the context, users rarely fail to comment on or be influenced by photography when shopping online.
This article pulls together principles from psychology, marketing, UX design and photographic theory. It provides a set of principles to follow when commissioning and editing photography and when planning and designing profitable e-commerce user experiences.
This is a great little post that photographers can use to remind clients, and themselves, why good, custom, non-stock imagery can actually help the ad or design SELL more goods and services.
Thanks to Smashing Magazine.
http://www.smashingmagazine.com/2010/06/25/how-to-use-photos-to-sell-more-onl...
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