First, I never think it is a good idea to lower prices, although I am also aware that it may be necessary in some situations. That is sometimes called being a realist, but it is also because I am a business person as well.
So while it may be necessary in some instances, as a tactic for more sales it falls flat... for the long run. And that is hopefully what the race is about... the long run. Short term gains do not necessarily transfer to long time success.
There is a list of questions there that really cut to the heart of any business... and the business of commercial photography especially.
Take a look at an article I responded to on raising prices in a down economy. You may be surprised.
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