During a recent email conversation with Cynthia she mentioned that she had just come back from a sales trip to several cities showing the work of her photographer’s.
I was excited to hear that she still consistently travels to see clients and asked her why in person visits are so important.
Her response? “Visibility is key – and meeting contacts and clients is an important part of our visibility. We are big believers in getting out there! In the last year alone we have been in Portland, Seattle, SF (several times), Chicago and NY (several times), Atlanta, Boston, Minneapolis, Dallas, Austin, and Denver.”
This from an agent, who reps busy, working successful, photographers.
Need more evidence?
I was in NYC a few weeks ago taping 6 video segments to promote my MP3 program THE VIEW FROM HERE http://selinamaitreya.com/theviewfromhere.html and I got a call on my cell from my client Nick Thomas. Nick created a new beautiful, illustrative, still life portfolio with me last year and he has been promoting it through direct mail, email, his web site, portals and in person visits. He was calling to tell me that he just landed his second major job, a mid 5-figure baby that came after 3 in person visits to the same client. Nick was smart enough to send emails and direct mail as well. However he feels that the visibility and credibility he gained from meeting his potential client was the reason that he got the nod when an assignment that matched his vision was on the table.
Selina's post exactly mirrors what I have been discussing with a group of emerging shooters for a post coming up soon. In-Person, with photos, and phone calls and direct mail and website and... targeted work with high expectations.
I hope this gets you all thinking about getting back to the marketing of yourself in traditional ways along WITH the new SM/Digital methods.
Really inspiring post!
No comments:
Post a Comment