THE CUSTOMER “TELLS” US THE PRICE. Few customers wake up wanting to pay a higher price. But most do seek value. By voting with their feet, customers determine what they are willing to pay. But it’s your responsibility to frame and deliver the value proposition, and the pricing mechanism.
Remember: A price is not the same as pricing. The price is what a customer is willing to pay. You and your organization do pricing; and the leverage — up and down — can be tremendous.
Don't be a 'victim' of your customer base. Find a way to be a partner, affiliate, associate, vital team member, or 'go-to' person for all things photographic.
As is stated... few want to pay a higher price, but they will for higher value.
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