Every. Single. Time.
It is what the professional photographer is hired to do. Be creative and imaginative and organized and spontaneous and inventive enough to make the shot under most any circumstances. It can be very stressful and challenge the abilities of every photographer at one point or another… but it is a challenge that cannot go unanswered.
Commercial photography has been likened to baseball. Every step up the plate must result in a home run. No singles or doubles allowed. Screw up one job and the ramifications can haunt you for years. Do a smashing, killer, wow-wow-wow job and people accept it with a smile. Not much accolades… it is what is simply expected.
I think it is the most important criteria for deciding if you are ready to go pro.
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