Thursday, February 03, 2011

Something changed today. "The Daily" is the first 'created for pad delivery' news magazine. It will be a big boost to the photography community.

The Daily is the first "paid content" for a news source online that is totally created FOR online reading - specifically for the iPad for now - Android and 'Readers" coming very soon.

It is full of lovely, gorgeous photographs. That is good news for photographers... of all genres.

Much more interesting than Time, Newsweek, or USNWR... all tired, slow, terrible magazines these days.

I am totally excited about this prospect. Better photographs lift us all. We can make the case for better imagery easier.

I think more and more of these are gonna be poppin' up.

I just paid for the year's subscription... just to support this brave new approach to delivery.

Will they succeed or fail?

I have no idea... the market is very fluid right now. But if I have to bet, I am going to bet that it WILL succeed... and bigger than any of us can imagine.

This may also push some of the dinosaurs to get out of the way, get a tech crew who 'gets it' and get online the right way... not a lameasssortakinda html approach. It may also push the existing magazines to realize how damn important the images are to the magazines. Photographers get treated like 'crazy unka joe' while the magazines keep getting lower and lower subscriptions and readers.

So they tell us "people don't want news anymore... sniff sniff" - whining stupidity and wrong. Very very wrong. People WANT news... they just don't necessarily want it from the traditional media anymore. Understanding that people want great images to go along with solid news and information would take a massive re-education of most media moguls. They just don't get it.

We all talk about game changers... things that come along and change stuff before most of us even realize they were changing.

I remember my first Mac... And the first time I saw images (Kodak) on digital I knew that film was in its last days. The affordable digital DSLR created a vast tidal wave of interest in the hobby/art/profession. The internet brought us knowledge and access that was of incalculable dimension over the decade previous. Netscape (Mozilla) brought us graphical layout of information online, google lets us find stuff in an unordered world.

The pad presentation of information, media, graphics and audio is one of those game changers.

My first cell phone was a brick and I paid hundreds of bucks in roaming charges a month. My current Android has more computing power and memory than my original mac, and I can make calls across the nation without additional charges.

Game changers all.

I think this will be a large leap for the publishing world. And I think that will be something we in the content creation world will look back on and say... something changed that day.

Maybe I am a little melodramatic, but I think it is very very important for us photographers/content creators.

More will follow... and fast.

I for one cannot wait.

Posted via email from Now This is Cool...

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